Amazon Listing Optimization Tools

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  • Amazon Sales Velocity

    Amazon Sales Velocity measures how quickly a product sells on the platform, influencing its visibility and ranking. Higher sales velocity indicates strong demand, enhancing chances of winning the Buy Box and driving profitability for sellers.

  • Long-Term Storage Policy

    The Long-Term Storage Policy on Amazon helps sellers manage inventory stored for over 365 days, which may incur extra fees. Regular inventory monitoring and strategies like discounting slow-moving stock are essential for maintaining profitability and optimizing sales.

  • Advertising Cost of Sale (ACoS)

    Advertising Cost of Sale (ACoS) is a vital metric for Amazon sellers, reflecting the efficiency of their advertising spend. A lower ACoS indicates better profitability, allowing sellers to optimize their budgets and strategies for improved sales performance.

  • Amazon PPC Search Term Report

    The Amazon PPC Search Term Report offers sellers vital insights into the search terms driving clicks and conversions on their ads. By analyzing this data, sellers can optimize their keyword strategies, improve campaign performance, and enhance overall ROI.

  • Winning the Buy Box

    Winning the Buy Box is vital for Amazon sellers as it directly influences sales volume. To secure it, sellers must focus on competitive pricing, high seller ratings, and reliable fulfillment methods like FBA, while optimizing listings and ensuring excellent customer service.