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  • Amazon PPC Bid Adjustments

    Amazon PPC Bid Adjustments enable sellers to optimize their ad campaigns by modifying bids based on device type, location, and time of day. This strategic approach enhances visibility, controls costs, and improves return on investment, driving targeted traffic to listings.

  • Amazon PPC Click Fraud

    Amazon PPC Click Fraud involves deceptive clicks on ads that inflate costs for sellers without generating sales. This practice can waste advertising budgets and distort performance metrics, making it essential for sellers to monitor campaigns and implement protective measures.

  • Channel Attribution Tag

    A Channel Attribution Tag enables Amazon sellers to track the effectiveness of their marketing across various channels. By analyzing this data, sellers can optimize their strategies, improve ROI, and enhance overall sales performance. Understanding these tags is vital for success.

  • Subscribe & Save Program

    The Subscribe & Save Program on Amazon allows sellers to offer regular deliveries of frequently used products at discounted prices. This boosts sales, enhances customer loyalty, and improves inventory turnover, making it a key strategy for optimizing an Amazon business.