Amazon Seller University

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  • Monthly Returns Summary

    The Monthly Returns Summary is essential for Amazon sellers, offering insights into return rates, reasons, and financial impacts. Analyzing this data helps improve product quality, enhance customer experience, and boost profitability on the platform. Regular reviews are vital for optimizing sales performance.

  • SFP (Seller Fulfilled Prime)

    Seller Fulfilled Prime (SFP) allows Amazon sellers to fulfill orders from their own warehouses while offering Prime benefits. By meeting performance metrics, sellers can display the Prime badge, enhancing visibility and attracting more customers, ultimately boosting sales.

  • FBA Restock Limits

    FBA Restock Limits dictate the maximum inventory sellers can send to Amazon’s Fulfillment Centers. These limits, influenced by sales history and inventory performance, are vital for maintaining cash flow and avoiding stockouts. Monitoring through the Inventory Performance Index (IPI) helps optimize stock levels and ensures effective inventory management.

  • Amazon Storefront Custom Brand URL

    An Amazon Storefront Custom Brand URL provides sellers with a unique web address to create a branded shopping experience. This feature enhances product visibility, simplifies customer access, and fosters brand loyalty, ultimately driving sales and optimizing marketing efforts.

  • Amazon Sales Attribution

    Amazon Sales Attribution helps sellers identify which marketing channels drive sales, enabling them to optimize advertising strategies and budget allocation. By using tools like Amazon Attribution, sellers can enhance visibility and boost sales performance effectively.

  • Influencer Traffic Integration

    Influencer Traffic Integration enables Amazon sellers to collaborate with social media influencers, driving targeted traffic to their listings. This strategy enhances brand visibility, increases organic traffic, and boosts conversion rates through trusted endorsements.