Conversion Event Tag

A Conversion Event Tag is essential for Amazon sellers to track customer actions after ad interactions. By monitoring conversions like purchases and sign-ups, sellers can optimize their advertising strategies and improve ROI, driving revenue growth effectively.

Click-Through Rate (CTR)

Click-Through Rate (CTR) is vital for Amazon sellers, reflecting how effectively product listings attract clicks. A higher CTR boosts visibility and sales, making it essential to optimize titles, images, and keywords for better performance in the marketplace.

Product Bundling Policy

The Product Bundling Policy on Amazon allows sellers to combine multiple products into a single package, enhancing customer value and increasing Average Order Value (AOV). This strategy simplifies purchasing for customers and drives sales through targeted promotions.

Net Profit Margin

Net Profit Margin is a vital metric for Amazon sellers, reflecting the percentage of revenue left as profit after expenses like sourcing, shipping, and fees are deducted. A higher margin signifies better financial health, enabling strategic reinvestment and growth.

Counterfeit Complaint

A Counterfeit Complaint on Amazon is a formal report by sellers claiming a product is a fraudulent imitation of their genuine item. Submitting this complaint through Amazon’s Brand Registry helps protect intellectual property and maintain brand integrity.

FOB (Free On Board)

FOB (Free On Board) is essential for Amazon sellers, defining shipping responsibilities and costs. Sellers manage risks until goods are loaded onto the vessel, after which the buyer assumes responsibility. Clear FOB terms enhance logistics, compliance, and profitability.

Product Feed Optimization

Product Feed Optimization is essential for Amazon sellers to enhance product visibility and performance. By refining product data, including titles, descriptions, and images, sellers can improve search rankings and increase conversion rates, leading to higher sales.

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