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  • Amazon Demand Side Platform (DSP)

    The Amazon Demand Side Platform (DSP) enables sellers to programmatically purchase display and video ads on and off Amazon. By utilizing Amazon’s customer data, sellers can target specific audiences, enhancing visibility and boosting conversion rates.

  • Funnel Metrics

    Funnel Metrics are essential for Amazon sellers to analyze the customer journey from awareness to purchase. By tracking traffic sources, conversion rates, and cart abandonment, sellers can identify bottlenecks, refine strategies, and boost sales effectively.

  • Amazon Vine Program

    The Amazon Vine Program enhances product visibility by connecting sellers with top reviewers who provide honest feedback. This initiative helps improve product ratings and credibility, leading to increased sales and better customer engagement in a competitive marketplace.

  • FBA Fee Preview

    FBA Fee Preview is an essential tool for Amazon sellers using Fulfillment by Amazon (FBA). It provides a detailed breakdown of fees, including storage and fulfillment fees, enabling sellers to make informed pricing decisions and optimize profit margins effectively.