What is Amazon PPC Negative Keywords ?
Why is Amazon PPC Negative Keywords critically important for sellers ?
How does Amazon PPC Negative Keywords work in practice ?
Pro tip for Amazon PPC Negative Keywords
to effectively use Amazon PPC Negative Keywords, regularly analyse your search term reports to identify keywords that generate clicks but do not lead to sales. By adding these ineffective terms as negative keywords, you can prevent your ads from appearing in irrelevant searches, which improves your ad relevance and boosts your conversion rates. As an example, if your product is a high-end blender, exclude terms like “cheap” or “used” to focus on attracting customers who are willing to pay for quality.This targeted approach not only enhances your return on ad spend (ROAS) but also optimizes your overall advertising strategy, leading to better sales performance and increased profitability.