Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Campaign Budgeting Strategies are vital for Amazon sellers aiming to maximize advertising ROI. By setting clear budgets for Sponsored Products, Brands, and Display ads, and analyzing performance data, sellers can optimize spending and enhance visibility, driving sustainable growth.
Brand Content Score is vital for Amazon sellers, measuring the quality of product content like descriptions and images. A higher score boosts visibility in search results, enhances customer experience, and drives sales by engaging potential buyers effectively.
Extended Holiday Handling Time allows Amazon sellers to adjust shipping times during peak seasons, helping manage order fulfillment effectively. This feature sets realistic customer expectations, reduces negative feedback, and supports account health during busy periods.
Backend Search Terms are crucial hidden keywords that Amazon sellers can use to boost their product visibility in search results. By optimizing these terms with relevant synonyms and phrases, sellers can enhance discoverability, driving more traffic and increasing sales.
Performance Account Suspension on Amazon halts a seller’s account due to policy violations or unmet performance metrics. This suspension impacts revenue and reputation, requiring sellers to identify issues and submit a detailed Plan of Action for reinstatement.
IP Trademark Enforcement is vital for Amazon sellers to protect their intellectual property and maintain brand integrity. By utilizing tools like the Brand Registry, sellers can effectively combat infringement, ensuring compliance and safeguarding their reputation. Regular monitoring of listings is essential for proactive enforcement.
Multi-Buy Promotions on Amazon incentivize customers to buy multiple units by offering discounts, enhancing sales volume and customer satisfaction. By setting these promotions in Seller Central, sellers can boost visibility, improve conversion rates, and increase revenue.
A Shipment Reconciliation Claim allows Amazon sellers to address discrepancies between shipped and received inventory. By filing these claims through Amazon Seller Central, sellers can ensure accurate inventory levels and protect their profit margins from losses during transit.
Returns Processing is vital for Amazon sellers, managing customer returns efficiently to enhance satisfaction and maintain account health. With around 30% of online purchases returned, a streamlined process is crucial for reputation and profitability.
Listing Quality Assurance on Amazon ensures product listings are accurate, complete, and compliant with guidelines. By optimizing titles, descriptions, and images, sellers enhance visibility, avoid policy violations, and improve customer experience, ultimately driving sales and brand trust.
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