Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
BSR (Best Sellers Rank) is a vital metric for Amazon sellers, reflecting a product’s popularity and sales performance within its category. A lower BSR indicates higher sales volume, enhancing visibility and driving traffic, ultimately maximizing revenue.
In Amazon selling, impressions indicate how often your product is displayed, while sessions measure unique visits to your listing. A high impression count with low sessions suggests the need for improved images or descriptions to boost conversions and sales.
The Authorized Reseller Program on Amazon enables sellers to legally offer products from specific brands, ensuring brand integrity and quality control. This program provides benefits like protection from unauthorized sellers and increased visibility, enhancing trust and sales potential.
The Order Cancellation Reason Code is essential for Amazon sellers to categorize cancellations effectively. By analyzing these codes, sellers can identify trends, address supply chain issues, and enhance customer satisfaction, ultimately improving their account health and sales performance.
ASIN Deactivation occurs when a product’s Amazon Standard Identification Number is made inactive, halting its sale on the platform. This can stem from policy violations or inventory issues, impacting visibility and sales. Sellers must monitor their ASINs to ensure compliance and address any problems promptly.
Amazon FBA Prep Services simplify the logistics for sellers by managing labeling, packaging, and shipping to fulfillment centers. This reduces errors, saves time, and ensures compliance with Amazon’s standards, allowing sellers to focus on business growth.
Amazon Lightning Deals enable sellers to offer limited-time discounts, enhancing product visibility and driving sales. To qualify, products must be Prime eligible, have a minimum 20% discount, and maintain good account health with adequate inventory.
Video Ads Analytics is essential for Amazon sellers to measure video ad performance. By analyzing metrics like impressions, click-through rates (CTR), and return on ad spend (ROAS), sellers can optimize their campaigns, enhance visibility, and drive sales effectively.
Amazon Unshipped Order Rate Monitoring is vital for sellers, reflecting the percentage of orders not shipped on time. Monitoring this metric helps maintain account health, avoid penalties, and enhance customer satisfaction, ultimately driving sales growth.
Amazon Brand Gatekeeper is vital for sellers, allowing them to control product listings and prevent unauthorized sales. This feature enhances brand integrity, protects against counterfeit products, and helps maintain customer trust, ultimately maximizing profitability.
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