Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Customer Lifetime Value (CLV) is essential for Amazon sellers, providing insights into the total profit expected from a customer over their relationship. By leveraging CLV, sellers can enhance marketing strategies, improve inventory management, and boost customer retention for sustainable growth.
A Conversion Funnel for Amazon sellers outlines the journey from product discovery to purchase. By optimizing awareness, consideration, and decision stages through effective listing optimization and PPC advertising, sellers can enhance sales and foster customer loyalty.
A Shipment Reconciliation Report is essential for Amazon sellers, providing insights into shipped versus received quantities. This report helps identify discrepancies, ensuring accurate inventory management and protecting account health and profitability. Regular reviews enhance operational efficiency and compliance.
Sourcing Agent Management is essential for Amazon sellers, enabling them to effectively coordinate relationships with sourcing agents. This process ensures quality control, cost efficiency, and timely delivery, enhancing product quality and improving profit margins.
Amazon PPC Campaign Optimization is essential for sellers aiming to enhance ad performance and maximize ROI. By focusing on keyword research, bid adjustments, and negative keyword targeting, sellers can improve visibility, reduce wasted spend, and drive higher sales.
Sales Rank History on Amazon tracks a product’s Best Sellers Rank (BSR) over time, reflecting its sales performance relative to competitors. By analyzing this data, sellers can optimize inventory, pricing, and marketing strategies to enhance visibility and boost sales.
A Low Inventory Level Notification alerts Amazon sellers when stock falls below a set threshold. This proactive measure helps prevent stockouts, ensuring sellers can meet customer demand, maintain sales velocity, and enhance overall profitability on the platform.
Amazon Promotion Targeting allows sellers to create tailored promotions for specific customer segments, enhancing visibility and driving sales. By targeting offers based on shopping behavior and interests, sellers can optimize their marketing efforts and improve conversion rates.
Amazon Discount Scheduling enables sellers to set targeted promotional discounts, driving sales and enhancing product visibility. By strategically timing these discounts, sellers can create urgency, clear inventory, and improve search rankings, maximizing revenue potential.
Virtual Bundles on Amazon enable sellers to group related products into a single listing, enhancing customer convenience and boosting sales. This strategy allows for flexible pricing and promotional opportunities, leading to higher conversion rates and improved visibility.
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