Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
ASIN Discrepancy occurs when there are inconsistencies in the Amazon Standard Identification Number associated with product listings. This can confuse inventory management and negatively impact sales performance. Sellers must monitor their ASINs to ensure accuracy and enhance product visibility.
The Coupon Redemption Rate is a key metric for Amazon sellers, reflecting the percentage of customers using coupons. A higher rate boosts sales and visibility, enabling sellers to attract new customers and refine their promotional strategies for increased profitability.
Amazon DSP (Demand Side Platform) empowers sellers to programmatically purchase display and video ads, enhancing brand visibility and driving traffic to product listings. With advanced targeting options and real-time performance analysis, it maximizes advertising ROI effectively.
The Early Access Program on Amazon allows sellers to promote new products to select customers before launch. This initiative boosts visibility, drives initial sales, and provides valuable feedback, enhancing product listings and overall launch success.
Gift Wrap Eligibility on Amazon allows sellers to offer gift wrapping services, enhancing customer experience during checkout. To qualify, products must meet Amazon’s criteria, including Prime membership and packaging guidelines, ultimately boosting sales and satisfaction.
An Amazon FBA Prep Partner is a vital resource for sellers, providing essential services like labeling, packaging, and bundling products to meet Amazon’s compliance standards. This partnership streamlines operations, reduces errors, and allows sellers to focus on marketing and growth.
Amazon Merchant Fulfilled Prime (MFP) enables sellers to provide Prime shipping without FBA. To qualify, sellers must meet strict performance standards and offer same-day or next-day shipping, enhancing visibility and boosting customer trust and sales.
Lightning Deal Submission allows Amazon sellers to offer limited-time discounts, enhancing visibility and driving traffic. By meeting specific criteria, sellers can boost sales, improve rankings, and increase brand exposure during peak shopping periods.
An Amazon Prep Center streamlines the preparation of products for FBA sellers by managing essential tasks like labeling, packaging, and quality control. This partnership reduces errors, saves time, and ensures compliance with Amazon’s guidelines, enhancing operational efficiency.
Category Listing Approval is a vital process for Amazon sellers to gain permission to list products in restricted categories like health, automotive, and jewelry. This ensures compliance with safety standards and enhances marketplace integrity.
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