Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Referral Fee

    A Referral Fee on Amazon is a percentage deducted from each sale, varying by product category. This fee impacts sellers’ profit margins and pricing strategies, making it essential to factor into financial planning for competitive success.

  • Late Shipment Email Template

    A Late Shipment Email Template helps Amazon sellers effectively communicate delays to customers. By including an apology, an explanation, and a revised delivery date, sellers can maintain trust and satisfaction, reducing negative feedback and enhancing overall ratings.

  • BSR (Best Sellers Rank)

    BSR (Best Sellers Rank) is a vital metric for Amazon sellers, reflecting a product’s popularity and sales performance within its category. A lower BSR indicates higher sales volume, enhancing visibility and driving traffic, ultimately maximizing revenue.

  • Impressions vs. Sessions

    In Amazon selling, impressions indicate how often your product is displayed, while sessions measure unique visits to your listing. A high impression count with low sessions suggests the need for improved images or descriptions to boost conversions and sales.

  • Authorized Reseller Program

    The Authorized Reseller Program on Amazon enables sellers to legally offer products from specific brands, ensuring brand integrity and quality control. This program provides benefits like protection from unauthorized sellers and increased visibility, enhancing trust and sales potential.

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