Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
A GTIN Exemption Strategy allows Amazon sellers to list products without a Global Trade Item Number (GTIN), benefiting those with unique or handmade items. This approach reduces costs and streamlines product launches while ensuring compliance with Amazon’s policies.
The Sponsored Video Carousel on Amazon allows sellers to display multiple engaging video ads in a single, scrollable format. This feature boosts product visibility, enhances customer interaction, and drives traffic, ultimately increasing sales conversions.
Brand Gating on Amazon restricts sales of branded products to authorized sellers, protecting intellectual property and ensuring brand integrity. This practice enhances listing quality, combats counterfeits, and fosters customer trust, leading to increased sales and brand loyalty.
Amazon Tax Collection automates sales tax management for sellers, calculating and remitting taxes based on customer locations. Sellers must stay informed about their tax obligations and regularly review settings in Seller Central to ensure compliance.
Amazon Promotion Budget Management is essential for sellers to optimize marketing spend. By strategically allocating funds to tools like Amazon Advertising and analyzing performance metrics, sellers can enhance visibility, drive sales, and improve profitability.
Sponsored Products enable Amazon sellers to promote their products directly in search results and on product pages. This PPC model increases visibility and drives targeted traffic, enhancing conversion rates and boosting sales effectively.
Sponsored Display Campaigns on Amazon empower sellers to effectively promote their products through targeted advertising. By utilizing audience and product targeting, sellers can enhance visibility, drive traffic, and increase sales while optimizing their ad spend for better returns.
Brand Registry Claims on Amazon enable sellers to protect their intellectual property and control product listings. By reporting unauthorized use, sellers enhance brand integrity, reduce counterfeits, and improve customer experience, ultimately driving sales.
Amazon Offer Listing Removal occurs when a seller’s product listing is deactivated due to policy violations, intellectual property issues, or account health concerns. This removal can severely affect visibility and sales, making compliance with Amazon’s guidelines essential for maintaining a successful selling experience.
FBA Customer Feedback is vital for Amazon sellers, influencing product visibility and sales performance. Positive reviews build credibility and trust, while negative feedback can harm rankings and account health. Actively managing feedback enhances customer satisfaction and loyalty.
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