Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Amazon Enhanced Brand Content Editor

    The Amazon Enhanced Brand Content (EBC) Editor enables brand owners to create engaging product listings with rich media like images and videos. This tool enhances the customer shopping experience, boosts conversion rates, and drives sales by effectively showcasing unique product features and brand stories.

  • Holiday Inventory Planning

    Holiday Inventory Planning is essential for Amazon sellers to optimize sales during peak seasons like Black Friday and Cyber Monday. By forecasting demand and managing stock levels effectively, sellers can prevent stockouts and overstock, ensuring profitability and customer satisfaction.

  • Product Authenticity Program

    The Product Authenticity Program on Amazon ensures that sellers provide genuine products, enhancing consumer trust and brand integrity. By participating, sellers gain increased visibility and credibility, leading to higher sales and improved customer loyalty.

  • Amazon FBA Fee Preview Tool

    The Amazon FBA Fee Preview Tool helps sellers accurately estimate fees related to Fulfillment by Amazon. By inputting product details, sellers can assess storage and fulfillment costs, enabling effective pricing strategies and improved profit margins.

  • Amazon Customer Acquisition Cost

    Amazon Customer Acquisition Cost (CAC) is the total cost for sellers to gain a new customer on the platform. It includes advertising spend and promotional discounts, making it essential for optimizing PPC campaigns and improving profitability. Understanding CAC helps sellers enhance their return on investment and scale their businesses effectively.

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