Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon provides two main order fulfillment options: Fulfillment by Amazon (FBA), where Amazon manages storage and shipping, enhancing visibility and sales, and Fulfillment by Merchant (FBM), offering sellers control over their inventory and logistics. Choosing wisely impacts efficiency and profitability.
The Featured Offer (Buy Box) is essential for Amazon sellers, as it highlights the preferred purchasing option on product pages. Winning the Buy Box boosts sales by improving visibility and requires competitive pricing, fast shipping, and strong seller performance.
The Product Certification Upload Tool is essential for Amazon sellers to upload necessary certification documents, ensuring compliance with policies and regulations. This tool enhances product visibility, builds customer trust, and minimizes the risk of account suspensions.
The Restricted Product Checklist is vital for Amazon sellers to ensure compliance with marketplace policies. It helps identify prohibited items like hazardous materials, counterfeit goods, and regulated products, preventing account suspensions and enhancing the selling experience. Regularly reviewing this checklist is essential for maintaining compliance and safeguarding your business.
Monthly Sales Velocity is a key metric for Amazon sellers, reflecting the rate of product sales over a month. It informs inventory management, pricing, and marketing strategies, helping sellers optimize performance and enhance profitability.
Amazon Digital Wallet Integration enhances seller transactions by enabling secure payments through various digital wallets. By utilizing Amazon Pay, sellers streamline the checkout process, boost conversion rates, and gain insights into customer behavior, optimizing sales and satisfaction.
Lost & Damaged Inventory significantly impacts Amazon sellers by affecting profitability, customer satisfaction, and account health. Effective management practices and regular monitoring are essential to minimize losses and maintain a successful business.
Shipment Closure is a vital process for Amazon sellers, ensuring accurate inventory management and timely updates to customers. By effectively finalizing shipments, sellers enhance their account health, boost customer satisfaction, and drive sales growth.
FBA Customer Service provides Amazon sellers with essential support by managing logistics, customer inquiries, and returns. This allows sellers to focus on growth while enhancing customer satisfaction and increasing sales potential through Amazon’s reliable service.
Audience Builder (Amazon Ads) enables sellers to target specific customer segments based on behaviors and demographics. This tool enhances ad campaigns by increasing visibility, improving conversion rates, and optimizing advertising budgets for better ROI.
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