Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
The Amazon Product Safety Policy mandates that sellers ensure their products comply with safety standards and are defect-free. With Amazon now deemed a distributor responsible for recalls, adherence to this policy is vital for maintaining seller accounts and protecting customers.
The Amazon PPC Campaign Structure is vital for optimizing advertising on the platform. It consists of campaigns, ad groups, and ads, allowing sellers to manage budgets, target specific keywords, and analyze performance effectively to boost visibility and sales.
Amazon DSP Retargeting enables sellers to re-engage customers who have interacted with their products. By targeting ads to users who viewed listings or abandoned carts, sellers can enhance conversion rates, increase brand visibility, and drive sales effectively.
Digital Rights Management (DRM) is essential for Amazon sellers of digital products like eBooks and software. It protects copyrighted content from unauthorized use, ensuring only authorized users can access it, thus safeguarding revenue and enhancing customer trust.
A Performance Notification Appeal allows Amazon sellers to address account risks due to issues like high defect rates or negative feedback. By submitting a detailed Plan of Action, sellers can restore account health and maintain their selling privileges.
Amazon Long-Tail Keywords are targeted, multi-word phrases that enhance product visibility and conversion rates. By using specific keywords, sellers can attract buyers with higher intent, improve SEO, and capture niche markets for increased sales.
FBA Capacity Limit Alerts notify Amazon sellers when their inventory nears maximum storage limits in FBA warehouses. Responding promptly to these alerts is essential for effective inventory management, avoiding extra fees, and ensuring smooth operations.
What is FBA Lost and Damaged Inventory Reimbursement ? FBA Lost and Damaged Inventory Reimbursement…
An Onboarding Checklist for Amazon sellers streamlines the integration of new products or team members. It includes setting up your Seller Central account, understanding FBA vs. FBM, conducting product research, and ensuring compliance with Amazon policies. This structured approach enhances listing optimization, visibility, and overall sales performance.
Amazon Order Processing Delay is the time between a customer’s order and its fulfillment. For sellers, managing these delays is vital as they affect customer satisfaction, seller ratings, and visibility. Efficient inventory management and proactive communication can minimize impacts.
End of content
End of content
