Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Brand Lift Study

    A Brand Lift Study is essential for Amazon sellers to assess the effectiveness of their advertising. By measuring brand awareness, ad recall, and purchase intent, sellers can refine strategies, enhance customer engagement, and boost sales growth.

  • Review Removal Request

    A Review Removal Request allows Amazon sellers to ask for the removal of reviews that breach Amazon’s Community Guidelines. By effectively managing reviews, sellers can enhance their product ratings, improve visibility, and boost overall sales performance. Regular monitoring is essential for maintaining a positive seller reputation.

  • FBA Inventory Turnover Calculation

    FBA Inventory Turnover Calculation is vital for Amazon sellers to evaluate inventory efficiency. By calculating the ratio of cost of goods sold (COGS) to average inventory, sellers can identify sales performance, manage stock levels, and enhance profitability.

  • Brand Gating Service

    Brand Gating Service on Amazon helps sellers protect their brand by limiting product listings to authorized sellers only. This reduces counterfeit risks, enhances brand reputation, and builds customer trust, ultimately driving higher sales and a better shopping experience.

  • Automated Feedback Requests

    Automated Feedback Requests enable Amazon sellers to efficiently collect customer reviews after purchases, enhancing engagement and seller ratings. This system improves feedback volume, addresses issues quickly, and boosts overall customer experience, leading to better visibility and sales.

  • Ecommerce Sales Funnel

    An Ecommerce Sales Funnel outlines the customer journey from product discovery to purchase on Amazon. By optimizing each stage-Awareness, Interest, Consideration, and Purchase-sellers can enhance visibility, improve conversion rates, and boost sales.

  • Listing Hijacker Detector

    A Listing Hijacker Detector is essential for Amazon sellers to safeguard their product listings from unauthorized sellers. By monitoring for suspicious activities, it helps maintain brand integrity, enhances sales performance, and ensures accurate product representation.

  • Fulfilled by Merchant Prime (Seller Fulfilled Prime)

    Fulfilled by Merchant Prime (Seller Fulfilled Prime) allows Amazon sellers to provide Prime shipping while managing their own fulfillment. This program enhances visibility and sales potential, enabling sellers to maintain control over inventory and shipping processes.

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