Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon Storefront Branding allows sellers to create a customized page that showcases their brand and products. This feature enhances visibility, drives customer engagement, and improves conversion rates, making it essential for building loyalty and differentiating in a competitive market.
Mobile Buy Box Win Rate is the percentage of times a seller’s product appears in the Buy Box on Amazon’s mobile platform. This rate is crucial for driving sales, as it impacts visibility and conversion rates. Factors like pricing and seller performance play key roles.
The Amazon Advertising Campaign Structure is essential for sellers to boost product visibility and sales. It consists of campaigns, ad groups, and ads, allowing for targeted strategies that optimize performance and maximize return on investment.
The Amazon Conversion Funnel guides customers from product discovery to purchase. Sellers can enhance each stage through effective listing optimization, Amazon SEO, and targeted PPC advertising, ultimately boosting sales and visibility on the platform.
Amazon Product Category Restrictions limit which products sellers can list, ensuring compliance with regulations and safety standards. Categories like grocery and health require specific approvals, impacting seller visibility and performance. Understanding these rules is vital for maintaining account health and enhancing customer trust.
The Amazon Merchant Fulfilled Prime (MFP) Program enables sellers to provide Prime shipping benefits while managing their own fulfillment. This program enhances product visibility, boosts sales, and improves customer satisfaction through two-day shipping options.
The Cold Start Launch Strategy is essential for Amazon sellers to gain visibility and traction for new products. By focusing on keyword optimization, targeted advertising, and promotional tactics, sellers can effectively build initial sales and customer reviews, enhancing product credibility and ranking.
The Listing Creation Tool on Amazon is vital for sellers, enabling them to efficiently create and optimize product listings. By inputting key details like titles, descriptions, and images, sellers enhance their visibility and compliance, driving higher conversions and sales.
A Brand Merge Request on Amazon allows sellers to consolidate multiple brand registrations into one entity, enhancing visibility and streamlining management. This process improves brand equity, control over listings, and customer experience, ultimately boosting sales potential.
Geo-Targeted Ads enable Amazon sellers to reach customers based on their geographical location, enhancing conversion rates and improving ROI. By tailoring ads to specific regions, sellers can effectively engage local audiences and drive more sales.
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