Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon Keyword Bidding is essential for sellers using PPC advertising. By strategically bidding on relevant keywords, sellers enhance product visibility in search results, driving traffic and increasing sales. Ongoing optimization based on performance metrics is key to maximizing ROI.
Click-Through Rate (CTR) Benchmarks are essential for Amazon sellers to evaluate the effectiveness of their listings. Aiming for a CTR of 0.5% to 2% helps sellers optimize product titles, images, and descriptions, enhancing visibility and driving sales.
The Voice of the Brand is the distinct personality and tone that Amazon sellers use to connect with customers. A strong brand voice enhances engagement, builds loyalty, and differentiates products, ultimately driving sales and fostering positive shopping experiences.
An Importer of Record (IOR) is essential for Amazon sellers in international trade, ensuring compliance with local laws, customs regulations, and managing customs clearance. By designating an IOR, sellers can focus on their business while minimizing import risks.
Listing Bounce Rate Analysis is essential for Amazon sellers to evaluate how effectively their product listings engage visitors. By identifying high bounce rates, sellers can optimize keywords, improve images, and refine descriptions to enhance conversions and boost sales.
Media File Upload Limits on Amazon define the size and type of media files sellers can use for product listings. Adhering to these limits ensures high-quality images and videos, enhancing visibility and improving the overall customer shopping experience.
Global Inventory View in Amazon Seller Central enables sellers to efficiently manage inventory across multiple marketplaces. This feature enhances stock visibility, reduces stockouts, and improves customer satisfaction, driving growth and profitability for international sellers.
FBA Carrier Options provide Amazon sellers with essential shipping choices to optimize logistics. By utilizing Amazon partnered carriers or third-party carriers, sellers can reduce costs, ensure timely deliveries, and enhance customer satisfaction, driving overall success.
Amazon Dropshipping Restrictions are vital guidelines that sellers must follow to ensure compliance and maintain account health. Sellers must be the seller of record, manage inventory effectively, and ship products without third-party branding to avoid account suspension.
Digital Product Compliance is essential for Amazon sellers, ensuring adherence to legal and platform standards for digital products. By understanding intellectual property rights and data protection regulations, sellers can enhance credibility, maintain account health, and foster customer trust.
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