Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
A Certificate of Analysis (COA) is essential for Amazon sellers of consumables and cosmetics, confirming product safety and quality. It builds customer trust, enhances satisfaction, and ensures compliance with Amazon’s policies, reducing negative reviews and disputes.
Retargeting campaigns enable Amazon sellers to re-engage customers who showed interest in their products but didn’t purchase. By displaying targeted ads across various platforms, sellers can boost conversion rates and enhance brand visibility, ultimately driving more sales.
An Amazon Listing Hijacker manipulates existing product listings to divert sales from legitimate sellers. This can damage brand reputation and customer trust. Sellers must use brand registry and monitor listings to protect their products effectively.
Quantity Limit Enforcement on Amazon restricts the number of units a seller can list or sell, ensuring fair access and preventing stock shortages. Compliance is essential for maintaining account health and optimizing sales strategies, impacting overall business success.
Category-Specific Fees are additional charges Amazon sellers face based on the product category. These fees can affect handling, storage, and compliance costs, impacting overall profitability. Understanding and managing these fees is essential for maintaining competitive pricing and healthy profit margins.
The Content Ranking Algorithm on Amazon is vital for sellers aiming to improve product visibility and sales. It ranks listings based on relevance, sales performance, customer reviews, and listing optimization. By effectively using keywords and enhancing the customer experience, sellers can boost their rankings and increase conversions.
Brand Registry Eligibility on Amazon allows sellers to protect their registered trademarks and enhance customer experience. With an active trademark, sellers gain access to tools for brand protection, improved listing control, and increased sales potential.
FBA Liquidation Payout allows Amazon sellers to recover funds from unsold inventory by liquidating excess stock at discounted prices. This process helps minimize storage fees and maintain cash flow, making it essential for effective inventory management.
Amazon Vendor Central is an invite-only platform for select businesses to sell wholesale products directly to Amazon. This model simplifies retail management, allowing brands to leverage Amazon’s marketing tools and extensive customer base while focusing on product availability and compliance.
The Claims Dashboard on Amazon is essential for sellers to manage claims related to product defects, shipping issues, and account health. By effectively utilizing this tool, sellers can enhance customer satisfaction, resolve disputes, and maintain compliance with Amazon’s policies.
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