Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Conversion Attribution Accuracy

    Conversion Attribution Accuracy is vital for Amazon sellers, allowing them to pinpoint which marketing efforts drive sales. By utilizing tools like Amazon Attribution, sellers can optimize ad spend, refine listings, and enhance overall sales performance.

  • Amazon Catalog Feed

    The Amazon Catalog Feed allows sellers to efficiently manage product listings in bulk, including titles, descriptions, and prices. This tool enhances listing optimization, boosts search visibility, and ensures compliance with Amazon’s policies, driving better sales performance.

  • Amazon Upload Product Feed

    Amazon Upload Product Feed allows sellers to efficiently manage multiple product listings by submitting bulk data in a structured format. This process enhances search visibility and customer engagement, ultimately driving sales success on the platform.

  • Multi-Channel Fulfillment (MCF) Fees

    Multi-Channel Fulfillment (MCF) Fees encompass the costs for using Amazon’s logistics services to store, pack, and ship products sold outside Amazon. Understanding these fees is essential for optimizing profitability and enhancing customer experience across various sales channels.

  • Geographic Sales Report

    A Geographic Sales Report is vital for Amazon sellers, offering insights into regional sales performance. By analyzing this data, sellers can optimize inventory, tailor marketing strategies, and identify expansion opportunities to boost sales and enhance customer satisfaction.

  • Long-Term Storage Policy

    The Long-Term Storage Policy on Amazon helps sellers manage inventory stored for over 365 days, which may incur extra fees. Regular inventory monitoring and strategies like discounting slow-moving stock are essential for maintaining profitability and optimizing sales.

  • SKU Rationalization

    SKU Rationalization is essential for Amazon sellers to optimize their inventory by identifying high-performing products and eliminating underperformers. This process enhances operational efficiency, reduces costs, and boosts overall profitability in a competitive marketplace.

  • Product Variation Theme

    A Product Variation Theme on Amazon groups different product options, such as size and color, under a single listing. This enhances customer experience, improves visibility in search results, and increases conversion rates by making it easier for shoppers to compare choices.

  • Performance Dashboard Metrics

    Performance Dashboard Metrics are vital for Amazon sellers, providing insights into sales trends, inventory levels, and customer satisfaction. By tracking KPIs like conversion rates and advertising ROI, sellers can optimize their strategies and enhance operational efficiency, driving profitability and long-term success.

  • Amazon Merchant Services

    Amazon Merchant Services provides essential tools for sellers, including product listing, inventory management, and order fulfillment. By utilizing services like Fulfillment by Amazon (FBA), sellers can enhance visibility, streamline operations, and access a vast customer base.

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