Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Live Chat Integration empowers Amazon sellers by providing real-time customer support, enhancing engagement and satisfaction. This tool addresses inquiries instantly, improving the customer experience and boosting conversion rates, ultimately driving increased sales.
The A+ Content Manager in Amazon Seller Central enhances product listings with rich media, such as images and videos. This tool improves the customer shopping experience, boosts conversion rates, and enhances SEO, driving more traffic to listings.
FNSKU (Fulfillment Network SKU) is a vital identifier for Amazon sellers using Fulfillment by Amazon (FBA). It ensures accurate inventory tracking and order management, helping sellers maintain compliance and enhance customer satisfaction through efficient product fulfillment.
Amazon FBA Expedited Fees are additional charges for sellers using faster shipping options like two-day delivery. Understanding these fees is vital, as they affect profitability and pricing strategies, ultimately enhancing customer satisfaction and sales performance.
Amazon Data Feed Management is essential for sellers to effectively organize and optimize product data, including titles, descriptions, and prices. This process enhances visibility, boosts search rankings, and improves customer experience, ultimately driving higher sales.
Amazon Keyword Match Types-Broad, Phrase, and Exact-are vital for optimizing ad campaigns. Each type offers unique benefits, from maximizing reach to ensuring precision, helping sellers enhance visibility and boost conversion rates effectively.
Amazon FBA Label Compliance is essential for sellers to ensure accurate identification and tracking of products in Amazon’s fulfillment centers. Proper labeling, including the FNSKU, prevents delays and additional fees, maintaining operational efficiency and enhancing the selling experience.
The Price Parity Policy on Amazon mandates that sellers maintain consistent pricing across all platforms. Adhering to this policy is essential for preventing penalties, ensuring account health, and fostering a fair marketplace for all sellers.
The Follow-to-Buy Ratio is essential for Amazon sellers, measuring how effectively followers convert into buyers. A high ratio signifies strong engagement and brand loyalty, while a low ratio indicates areas for improvement in marketing and product offerings.
Listing Hijack Prevention is essential for Amazon sellers to protect their product listings from unauthorized manipulation. By monitoring for changes, enrolling in Amazon Brand Registry, and utilizing unique packaging, sellers can maintain brand integrity and customer trust. Regular audits and leveraging Amazon’s transparency program further enhance protection, ensuring sales remain unaffected.
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