Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
An External Traffic Campaign drives customers from outside Amazon to your listings, boosting visibility and sales. By using social media, blogs, and targeted ads, sellers can enhance product rankings and increase conversion rates effectively.
Prime Day Deal Eligibility is essential for Amazon sellers aiming to participate in Prime Day promotions. Sellers must enroll products in the Amazon Prime program, maintain a healthy account status, and ensure adequate inventory to maximize visibility and sales during this high-demand event.
Amazon Content Guidelines are vital for sellers aiming to create effective product listings. By focusing on accurate descriptions, high-quality images, and relevant keywords, sellers enhance visibility, improve customer experience, and drive sales on Amazon.
Brand Gate Requests on Amazon enable sellers to protect their intellectual property by restricting access to their listings. This process helps prevent unauthorized sellers from offering counterfeit products, safeguarding brand reputation and enhancing customer trust.
Inauthentic claims on Amazon can severely impact sellers by leading to account suspensions and reputational damage. To protect against these claims, sellers must source from reputable suppliers, maintain accurate listings, and keep documentation proving product authenticity.
Conditional Promotion Setup on Amazon allows sellers to create targeted promotions based on specific criteria, such as purchase quantity or time frames. This strategy enhances marketing effectiveness, boosts sales, and improves customer engagement, leading to increased profitability.
Amazon FBA Packaging Requirements are essential for sellers to ensure products are stored and shipped correctly. Proper packaging protects items, includes clear labeling with FNSKU barcodes, and enhances customer satisfaction by reducing returns.
The Sales Velocity Threshold is essential for Amazon sellers, determining the minimum sales rate needed for optimal visibility and ranking. Regularly monitoring this metric helps enhance search rankings, buy box eligibility, and overall sales performance.
Amazon Brand Registry Eligibility is essential for sellers to protect their brand and improve visibility on the platform. Sellers must have an active registered trademark and provide relevant documentation to access valuable tools for managing their brand effectively.
Amazon ACoS (Advertising Cost of Sale) is a key metric for sellers, measuring the efficiency of advertising spend relative to sales generated. By optimizing ACoS, sellers can enhance profitability and improve overall business performance on the platform.
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