Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Inventory Carrying Cost

    Inventory Carrying Cost is vital for Amazon sellers as it encompasses all expenses related to holding stock, including storage fees and insurance. Effectively managing these costs enhances profitability, cash flow, and overall business performance on the platform.

  • Amazon Choice Badge Criteria

    The Amazon Choice Badge enhances product visibility and credibility for sellers. To qualify, products must achieve high customer ratings, positive reviews, competitive pricing, and eligibility for Prime shipping, ultimately driving increased sales and customer trust.

  • Amazon Variant Listing Management

    Amazon Variant Listing Management is vital for sellers to optimize product listings with multiple variations. By creating a parent-child relationship for items, sellers enhance the customer shopping experience, improve visibility, and consolidate reviews, driving higher conversions.

  • Auto Campaign Optimization

    Auto Campaign Optimization is essential for Amazon sellers aiming to enhance ad performance. By analyzing key metrics like CTR and CPC, sellers can refine their campaigns, improve visibility, and ultimately boost sales and return on ad spend (ROAS).

  • Merchandising Campaign Builder

    The Merchandising Campaign Builder on Amazon empowers sellers to boost product visibility and sales through targeted campaigns. By utilizing price promotions, special events, and strategic advertising, sellers can enhance engagement and increase conversion rates effectively.

  • Amazon Lending Program

    The Amazon Lending Program provides short-term loans to eligible Amazon sellers, enabling them to access capital for inventory purchases, marketing, and business expansion. With tailored loan amounts and convenient repayment options, sellers can enhance their growth and performance.

  • Merchant Fulfillment API

    The Merchant Fulfillment API empowers Amazon sellers to efficiently manage their fulfillment operations. By automating shipping orders, tracking, and inventory updates, sellers can enhance customer satisfaction and streamline order processing, especially for Fulfilled by Merchant (FBM) models.

  • Backend Keywords

    Backend Keywords are essential hidden search terms for Amazon sellers, enhancing product visibility and improving search rankings. By using relevant and long-tail keywords, sellers can increase discoverability, driving more traffic and sales on the platform.

  • Amazon Upload Inventory File Template

    The Amazon Upload Inventory File Template is essential for sellers, allowing efficient bulk management of product listings. This structured spreadsheet helps streamline uploads, ensuring accurate representation and improved visibility, ultimately enhancing sales performance.

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