Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Deal Pacing Tool

    The Deal Pacing Tool on Amazon is vital for sellers during promotions like Lightning Deals. It provides real-time insights on sales velocity and inventory levels, enabling informed decisions on restocking and pricing to maximize profitability and enhance customer engagement.

  • Product Listing Suppression Appeal

    Product Listing Suppression Appeal allows Amazon sellers to contest the suppression of their listings due to policy violations or issues. Addressing the root cause and submitting a detailed plan of action is essential for restoring visibility and maintaining sales.

  • Amazon Marketplace Growth

    Amazon Marketplace Growth highlights the rapid expansion of third-party sellers on the platform, with over 1.9 million active sellers and 4,000 products sold per minute. This growth offers sellers significant opportunities to reach more customers and leverage Amazon’s robust infrastructure.

  • Global Catalog Synchronization

    Global Catalog Synchronization ensures Amazon sellers maintain consistent product listings across multiple marketplaces. This process enhances inventory management, pricing accuracy, and customer experience, leading to improved visibility and increased sales performance.

  • Business Reports Dashboard

    The Business Reports Dashboard is essential for Amazon sellers, offering vital insights into sales performance, inventory levels, and customer behavior. By analyzing key metrics, sellers can optimize listings, enhance marketing strategies, and boost profitability.

  • Suppressed Search Terms

    Suppressed Search Terms are keywords that Amazon’s algorithm flags as inappropriate, leading to their exclusion from search results. This can drastically reduce a seller’s visibility and sales. To maintain compliance and optimize listings, sellers must use relevant keywords and adhere to Amazon’s guidelines.

  • Excess Inventory Alerts

    Excess Inventory Alerts notify Amazon sellers when stock levels surpass optimal thresholds, enabling effective inventory management. By addressing these alerts, sellers can reduce storage fees, enhance cash flow, and maintain compliance with Amazon’s performance metrics.

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