Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • External Review Syndication

    External Review Syndication allows Amazon sellers to enhance product visibility by showcasing positive reviews from external sources. This strategy builds trust with customers, improves perceived value, and drives higher conversion rates, ultimately boosting sales and enhancing brand reputation.

  • GTIN Exemption Strategy

    A GTIN Exemption Strategy allows Amazon sellers to list products without a Global Trade Item Number (GTIN), benefiting those with unique or handmade items. This approach reduces costs and streamlines product launches while ensuring compliance with Amazon’s policies.

  • Tax Exemption Certificates

    Tax Exemption Certificates are essential for Amazon sellers to avoid sales tax on inventory purchases for resale. By applying for these certificates through state tax authorities, sellers can reduce costs, ensure compliance, and improve cash flow.

  • Campaign Budget Settings

    Campaign Budget Settings on Amazon allow sellers to define their advertising spend, control costs with a daily budget, and choose between automatic or manual bidding. Proper management of these settings maximizes ROI, enhances visibility, and drives sales.

  • Sponsored Video Carousel

    The Sponsored Video Carousel on Amazon allows sellers to display multiple engaging video ads in a single, scrollable format. This feature boosts product visibility, enhances customer interaction, and drives traffic, ultimately increasing sales conversions.

  • Brand Gating

    Brand Gating on Amazon restricts sales of branded products to authorized sellers, protecting intellectual property and ensuring brand integrity. This practice enhances listing quality, combats counterfeits, and fosters customer trust, leading to increased sales and brand loyalty.

  • Amazon Tax Collection

    Amazon Tax Collection automates sales tax management for sellers, calculating and remitting taxes based on customer locations. Sellers must stay informed about their tax obligations and regularly review settings in Seller Central to ensure compliance.

  • Amazon Promotion Budget Management

    Amazon Promotion Budget Management is essential for sellers to optimize marketing spend. By strategically allocating funds to tools like Amazon Advertising and analyzing performance metrics, sellers can enhance visibility, drive sales, and improve profitability.

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