Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Sponsored Products

    Sponsored Products enable Amazon sellers to promote their products directly in search results and on product pages. This PPC model increases visibility and drives targeted traffic, enhancing conversion rates and boosting sales effectively.

  • Sponsored Display Campaigns

    Sponsored Display Campaigns on Amazon empower sellers to effectively promote their products through targeted advertising. By utilizing audience and product targeting, sellers can enhance visibility, drive traffic, and increase sales while optimizing their ad spend for better returns.

  • Brand Store Insights

    Brand Store Insights on Amazon equip sellers with essential analytics to track traffic, conversion rates, and customer engagement. By leveraging these metrics, sellers can optimize marketing strategies, enhance brand visibility, and boost sales effectively.

  • Amazon Seller Dashboard Analytics

    Amazon Seller Dashboard Analytics empowers sellers to track vital metrics like sales performance, traffic sources, and customer behavior. By leveraging these insights, sellers can optimize their listings, enhance inventory management, and boost overall profitability.

  • Brand Registry Claims

    Brand Registry Claims on Amazon enable sellers to protect their intellectual property and control product listings. By reporting unauthorized use, sellers enhance brand integrity, reduce counterfeits, and improve customer experience, ultimately driving sales.

  • Inventory Adjustment Report

    An Inventory Adjustment Report is essential for Amazon sellers, providing insights into inventory discrepancies caused by damaged goods, lost items, or returns. Regularly reviewing this report helps improve inventory management and profitability.

  • External Traffic Sources

    External Traffic Sources are essential for Amazon sellers to drive visitors from outside platforms like social media and blogs to their listings. By effectively utilizing these sources, sellers can enhance visibility, boost sales, and improve product rankings on Amazon.

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