Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Amazon HTTP API

    The Amazon HTTP API empowers sellers to automate essential tasks such as inventory management, order processing, and data retrieval. By integrating this API, sellers enhance operational efficiency, improve decision-making, and boost customer satisfaction.

  • Amazon Promotion Types

    Amazon Promotion Types are vital for sellers aiming to increase visibility and sales. Key promotions like Lightning Deals, Coupons, and Promotional Discounts create urgency and attract customers, especially during peak shopping events like Prime Day and Black Friday.

  • Category Conversion Rate

    Category Conversion Rate measures the percentage of visitors who purchase within a specific product category on Amazon. A higher rate indicates effective product resonance, leading to increased sales. Optimizing listings and monitoring this metric is essential for success.

  • Amazon A+ Premium Content

    Amazon A+ Premium Content enhances product listings with high-quality images, detailed descriptions, and comparison tables, improving engagement and driving conversion rates. This feature boosts visibility in search results and reduces ACoS, making it essential for sellers.

  • Amazon Order Fulfillment Speed

    Amazon Order Fulfillment Speed is essential for sellers, impacting customer satisfaction and seller metrics. High fulfillment speed enhances visibility and sales, while factors like inventory management and fulfillment models (FBA vs. FBM) play a crucial role.

  • In-Stock Rate

    The In-Stock Rate is vital for Amazon sellers, reflecting the availability of products for purchase. A high rate boosts sales and visibility, while a low rate risks lost opportunities and affects performance metrics. Effective inventory management is key to optimizing this metric.

  • Product Opportunity Explorer

    The Product Opportunity Explorer empowers Amazon sellers to identify high-demand, low-competition products using data-driven insights. By analyzing search volume, sales trends, and customer reviews, sellers can optimize their offerings and boost profitability.

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