Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Feedback Removal Metrics

    Feedback Removal Metrics are essential tools for Amazon sellers to manage negative customer feedback effectively. By analyzing these metrics, sellers can improve their ratings, enhance customer experience, and build trust, ultimately driving sales growth.

  • Display Ad Creative Approval

    Display Ad Creative Approval is essential for Amazon sellers to ensure their ads meet compliance standards. This process guarantees that your creatives are high-quality and relevant, enhancing customer experience and boosting visibility and sales on the platform.

  • Automated PPC Bidding

    Automated PPC Bidding on Amazon streamlines the ad bidding process by using algorithms to adjust bids based on performance and competition. This efficiency saves time, enhances visibility, and boosts sales, ultimately improving return on investment for sellers.

  • Campaign Negative Targeting

    Campaign Negative Targeting is essential for Amazon sellers aiming to enhance ad performance. By excluding non-converting keywords, sellers can reduce wasted spend, focus on profitable terms, and improve their overall return on investment (ROI), leading to higher conversion rates.

  • Bid Adjustment Strategy

    A Bid Adjustment Strategy on Amazon enhances your PPC campaigns by allowing sellers to tailor bids based on factors like device type and location. This targeted approach maximizes ROI and improves ad performance, driving growth in sales.

  • Import Duties

    Import Duties are essential for Amazon sellers to understand, as they directly affect profit margins and pricing strategies. Accurately calculating these taxes based on product type and origin helps maintain competitiveness and avoid unexpected costs.

  • Amazon External Reviews

    Amazon External Reviews are vital for sellers as they influence buyer perceptions and purchasing decisions. Positive reviews enhance credibility and visibility, driving traffic and boosting sales, while negative reviews can damage reputation and performance.

  • Amazon Cost of Goods Sold (COGS)

    Amazon Cost of Goods Sold (COGS) encompasses all direct costs related to product production, including purchase price, shipping, and manufacturing expenses. Accurately calculating COGS is vital for determining profitability, setting competitive prices, and managing inventory effectively.

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