Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
The Amazon Buy Box is essential for sellers, as it allows customers to easily add products to their cart or purchase them. Winning the Buy Box boosts sales and relies on factors like seller performance, pricing, and shipping options. Maintaining high metrics in these areas is crucial for success.
Search Volume Trend reflects the changes in keyword searches over time, vital for Amazon sellers. By analyzing these trends, sellers can identify popular products, optimize listings, and adjust strategies to align with consumer demand, enhancing sales performance.
Amazon Offer Eligibility is essential for sellers to qualify for promotional programs like Lightning Deals and Coupons. Maintaining a high account health status and complying with listing guidelines enhances product visibility, driving sales and customer engagement.
Private Label Trademark Filing is vital for Amazon sellers to protect their brand identity. By securing a trademark, sellers gain exclusive rights to their brand name and logo, preventing counterfeit issues and enhancing credibility while accessing valuable marketing tools through Amazon’s Brand Registry.
The Amazon Marketplace Fair Pricing Policy ensures sellers maintain competitive pricing and prevents unfair pricing practices. Compliance is essential for avoiding penalties and fostering customer trust, ultimately enhancing sales performance and satisfaction.
The FNSKU Barcode Format is essential for Amazon sellers using FBA, as it uniquely identifies products for accurate inventory management. Proper labeling with FNSKUs ensures efficient order fulfillment, reduces errors, and enhances customer satisfaction.
The Late Shipment Rate (LSR) is a vital metric for Amazon sellers, reflecting the percentage of orders shipped late. A high LSR can harm seller performance and customer satisfaction, risking account suspension. Timely processing and reliable shipping are essential for success.
Amazon Sponsored Product Campaigns enable sellers to create targeted ads that boost product visibility in search results and on product pages. By using keyword targeting and a pay-per-click (PPC) model, sellers can effectively drive traffic and increase sales.
Amazon Seller Support Response Time is vital for sellers, affecting their ability to resolve issues swiftly. Typically, responses are expected within 24 to 48 hours, impacting account health and sales performance. Efficient communication is key to a smooth selling experience.
A Dropshipping Policy Violation on Amazon occurs when sellers fail to follow guidelines, such as not being the seller of record. Violations can lead to account suspensions and negatively affect seller performance. Compliance and customer satisfaction are essential.
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