Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Amazon Marketplace Fee Changes

    Amazon Marketplace Fee Changes impact sellers by altering referral and fulfillment fees, affecting profitability and pricing strategies. Staying informed about these adjustments is essential for maintaining competitive positioning and profit margins in the marketplace.

  • Product Targeting Ads

    Product Targeting Ads on Amazon allow sellers to promote their products on competitor listings, reaching high-intent shoppers. This targeted approach increases visibility, drives sales, and optimizes advertising spend, making it essential for success in a competitive marketplace.

  • Amazon FBA Capacity Management

    Amazon FBA Capacity Management is essential for sellers to optimize inventory levels and storage space. By effectively monitoring storage limits and turnover rates, sellers can reduce costs, enhance operational efficiency, and improve customer satisfaction through timely product availability.

  • Category Filter Optimization

    Category Filter Optimization is essential for Amazon sellers to enhance product visibility and improve customer experience. By refining product categorization and utilizing relevant keywords, sellers can boost search rankings, increase traffic, and drive higher sales.

  • Amazon Off-Amazon Traffic

    Amazon Off-Amazon Traffic drives visitors to your listings from external sources like social media and email marketing. This strategy boosts visibility, enhances sales, and improves search rankings by signaling demand to Amazon’s algorithm, fostering customer engagement and repeat purchases.

  • Acquisition Traffic

    Acquisition Traffic is the flow of potential customers to Amazon sellers’ listings through various marketing channels. By optimizing this traffic, sellers can boost visibility, enhance conversion rates, and drive sales, ultimately supporting business growth.

  • Condition Grading

    Condition Grading on Amazon categorizes product states, such as New, Like New, and Acceptable. This system helps sellers set clear buyer expectations, enhances customer experience, and boosts sales performance by attracting more buyers and reducing return rates.

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