Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Amazon Customer Insight Tools

    Amazon Customer Insight Tools provide sellers with critical data analytics to understand customer behavior. By analyzing reviews and purchase patterns, sellers can optimize listings and enhance customer experience, driving sales and fostering brand loyalty.

  • Inbound Shipment Creation Process

    The Inbound Shipment Creation Process is essential for Amazon sellers to efficiently manage inventory. By creating a shipment plan in Seller Central, sellers can specify products, quantities, and shipping details, ensuring timely fulfillment and optimal stock levels.

  • Lightning Deal Budget Cap

    The Lightning Deal Budget Cap is essential for Amazon sellers, allowing them to set a maximum discount amount during promotions. This feature helps control costs, enhances product visibility, and improves sales performance while maximizing return on investment.

  • Amazon Category Popularity

    Amazon Category Popularity is essential for sellers to understand consumer demand and sales trends. By analyzing popular categories, sellers can make informed decisions on product selection and inventory management, ultimately boosting sales and enhancing competitiveness.

  • Amazon Sponsored Display Ads Metrics

    Amazon Sponsored Display Ads Metrics provide critical insights for sellers to enhance their advertising strategies. Key metrics like impressions, click-through rate (CTR), and conversion rate help optimize campaigns, improve targeting, and drive sales growth effectively.

  • Brand Registry Support Case

    A Brand Registry Support Case allows Amazon sellers to formally request assistance for issues like counterfeit products or unauthorized sellers. By providing detailed information, sellers can enhance brand protection and improve listing accuracy, leading to a more successful selling experience.

  • Amazon Product Image Guidelines

    Amazon Product Image Guidelines are crucial for sellers to enhance listing visibility and customer trust. Main images must have a white background and occupy at least 85% of the space, while high-resolution images improve zoom functionality and engagement.

  • Reimbursement

    Reimbursement for Amazon sellers is the compensation received for lost, damaged, or returned inventory due to Amazon’s mishandling. Filing claims through Seller Central is essential for recovering funds, impacting overall profitability and business health.

  • Influencer Storefront

    An Influencer Storefront on Amazon allows influencers to promote curated products directly to their followers, enhancing visibility and credibility for sellers. This collaboration can significantly boost sales and conversion rates through trusted recommendations.

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