Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Sponsored Brand Video Ads on Amazon enhance brand visibility and drive sales by showcasing engaging video content. These ads appear in key placements, helping sellers connect with their target audience and boost conversions through effective storytelling.
Refund Policy Updates are essential for Amazon sellers to enhance customer satisfaction and ensure compliance with marketplace standards. Staying informed about changes in return windows and conditions helps maintain a competitive edge and protects seller accounts.
The CPR Method (Cerebro Product Rank) empowers Amazon sellers to boost product visibility and sales by focusing on Conversion Rate, Price, and Rank. By optimizing these elements, sellers can enhance search rankings and create a compelling shopping experience.
FBA Long-Term Storage Fees are monthly charges for Amazon sellers whose inventory remains in fulfillment centers for over 365 days. These fees encourage effective inventory management and can impact profitability. Regularly reviewing stock levels and optimizing listings can help minimize costs.
External Coupon Promotion on Amazon enables sellers to distribute coupons outside the platform, attracting new customers through social media and email. This strategy enhances visibility, drives sales, and improves product rankings, ultimately boosting brand awareness and performance.
A Keyword Bid Strategy is essential for Amazon sellers to optimize their PPC campaigns. By selecting relevant keywords and adjusting bids based on search volume and competition, sellers can enhance product visibility, drive traffic, and boost sales effectively.
Click-Through Rate Optimization (CTRO) is essential for Amazon sellers to enhance product visibility and drive sales. By improving product titles, using high-quality images, and leveraging customer reviews, sellers can significantly increase their click-through rates and attract more buyers.
The Deactivated SKU Report is vital for Amazon sellers, highlighting products that are inactive due to policy violations or listing errors. Regularly reviewing this report enables sellers to reactivate listings, maintain compliance, and optimize sales performance.
Customer Loyalty Analytics helps Amazon sellers analyze customer behavior and preferences to boost retention and repeat purchases. By leveraging tools like Brand Analytics and Customer Insights, sellers can enhance product offerings and marketing strategies, driving sales and customer satisfaction.
The GTIN Exemption Application allows Amazon sellers to list products without standard barcodes, such as handmade or unique items. This process saves costs and enhances flexibility, enabling sellers to reach customers more effectively.
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