Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • FBA Shipment Status

    FBA Shipment Status is essential for Amazon sellers, reflecting the current state of inventory shipments to fulfillment centers. Monitoring this status helps manage stock levels, ensures product availability, and enhances order fulfillment, leading to improved customer satisfaction.

  • Amazon Inventory Performance Metrics

    Amazon Inventory Performance Metrics are vital for sellers to evaluate their inventory management. Key indicators like the Inventory Performance Index (IPI), sell-through rate, and excess inventory help optimize stock levels, reduce costs, and enhance profitability.

  • Amazon PPC Auto Campaigns

    Amazon PPC Auto Campaigns enable sellers to effectively promote their products by automatically targeting relevant keywords. This tool simplifies advertising, enhances visibility, and provides valuable insights, making it essential for driving traffic and increasing sales.

  • Gift Wrap Service

    The Gift Wrap Service on Amazon allows sellers to offer beautifully wrapped purchases for special occasions, enhancing the customer experience. This feature increases product value, attracts more buyers, and caters to the demand for personalized gifting solutions.

  • Inventory Health Score

    The Inventory Health Score is a critical metric for Amazon sellers, reflecting the efficiency of inventory management. It influences sales performance, visibility, and compliance, helping sellers optimize stock levels and enhance profitability.

  • ASIN Suppression History

    ASIN Suppression History tracks instances when an ASIN is hidden from search results due to issues like listing errors or policy violations. For sellers, monitoring this history is vital for maintaining product visibility, optimizing listings, and maximizing sales performance.

  • MAP Pricing Compliance

    MAP Pricing Compliance is essential for Amazon sellers to maintain brand integrity and fair competition. Adhering to Minimum Advertised Prices prevents penalties, protects supplier relationships, and supports sustainable business growth on the platform.

  • Amazon Storefront Branding

    Amazon Storefront Branding allows sellers to create a customized page that showcases their brand and products. This feature enhances visibility, drives customer engagement, and improves conversion rates, making it essential for building loyalty and differentiating in a competitive market.

  • Mobile Buy Box Win Rate

    Mobile Buy Box Win Rate is the percentage of times a seller’s product appears in the Buy Box on Amazon’s mobile platform. This rate is crucial for driving sales, as it impacts visibility and conversion rates. Factors like pricing and seller performance play key roles.

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