Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
The Amazon Ad Budget Cap enables sellers to set a maximum limit on their advertising spend, helping them manage costs effectively. This feature is vital for optimizing campaigns, enhancing visibility, and maximizing return on investment (ROI) during promotions.
Amazon FBA Export allows sellers to automatically list their products for international sales, simplifying the process of reaching global customers. With Amazon managing storage and shipping, sellers can expand their market presence and increase sales potential effortlessly.
The Hybrid Model (FBA + FBM) allows Amazon sellers to combine the advantages of Fulfillment by Amazon and Fulfillment by Merchant. This strategy enhances product visibility, optimizes inventory management, and balances cost efficiency with customer satisfaction, maximizing profitability.
Inventory Performance Notifications are essential alerts for Amazon sellers, providing insights into inventory health and compliance. By addressing issues like stranded inventory and sell-through rates, sellers can enhance visibility, improve customer satisfaction, and drive sales growth.
The Brand Gating Process on Amazon restricts sales to authorized sellers, enhancing brand protection and preventing counterfeit products. By ensuring compliance and verifying ownership, this process improves the customer experience and safeguards brand integrity.
Bundling on Amazon involves combining complementary products into a single package at a discounted price. This strategy enhances the customer experience, boosts sales, and fosters loyalty while helping sellers reduce inventory costs and improve profitability.
Customer Dispute Resolution on Amazon involves strategies for addressing customer conflicts, such as product defects or shipping issues. Prompt responses and clear communication are vital for maintaining positive seller ratings and enhancing customer satisfaction.
Amazon IP Accelerator helps sellers efficiently protect their intellectual property by connecting them with trusted law firms for trademark registration. This program enhances brand integrity and eligibility for Amazon’s Brand Registry, boosting marketing capabilities.
The FBA Small and Light Program enables Amazon sellers to reduce fulfillment fees for products under 12 ounces and priced below $7. This program enhances competitiveness by offering Prime shipping, improving profitability and visibility for high-volume, low-cost items.
Customer Experience Health is essential for Amazon sellers, influencing customer satisfaction and loyalty. By focusing on product quality, responsive support, and efficient processes, sellers can boost sales performance and enhance their brand reputation.
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