Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
The Amazon Advertising Campaign Structure is essential for sellers to boost product visibility and sales. It consists of campaigns, ad groups, and ads, allowing for targeted strategies that optimize performance and maximize return on investment.
A Brand Gating Request on Amazon allows sellers to limit their branded products to authorized sellers only. This process protects brand integrity, prevents counterfeits, and enhances customer trust, ultimately maximizing profitability in a competitive market.
The Amazon Conversion Funnel guides customers from product discovery to purchase. Sellers can enhance each stage through effective listing optimization, Amazon SEO, and targeted PPC advertising, ultimately boosting sales and visibility on the platform.
Amazon Product Category Restrictions limit which products sellers can list, ensuring compliance with regulations and safety standards. Categories like grocery and health require specific approvals, impacting seller visibility and performance. Understanding these rules is vital for maintaining account health and enhancing customer trust.
The Amazon Merchant Fulfilled Prime (MFP) Program enables sellers to provide Prime shipping benefits while managing their own fulfillment. This program enhances product visibility, boosts sales, and improves customer satisfaction through two-day shipping options.
The Cold Start Launch Strategy is essential for Amazon sellers to gain visibility and traction for new products. By focusing on keyword optimization, targeted advertising, and promotional tactics, sellers can effectively build initial sales and customer reviews, enhancing product credibility and ranking.
Amazon DSP (Demand-Side Platform) empowers sellers to programmatically purchase display and video ads, targeting specific audiences based on shopping behaviors and demographics. This enhances brand visibility, drives traffic, and boosts sales in the competitive marketplace.
Custom Audience for DSP allows Amazon sellers to target specific customer segments based on behaviors and interests. By creating tailored campaigns, sellers can enhance ad effectiveness, increase conversion rates, and boost return on investment (ROI).
A Pricing Dashboard is essential for Amazon sellers, providing real-time insights into competitor pricing and market trends. This tool enables effective pricing strategies, automated adjustments, and analytics to maximize profits and enhance competitiveness.
The Listing Creation Tool on Amazon is vital for sellers, enabling them to efficiently create and optimize product listings. By inputting key details like titles, descriptions, and images, sellers enhance their visibility and compliance, driving higher conversions and sales.
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