Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
A Brand Merge Request on Amazon allows sellers to consolidate multiple brand registrations into one entity, enhancing visibility and streamlining management. This process improves brand equity, control over listings, and customer experience, ultimately boosting sales potential.
Geo-Targeted Ads enable Amazon sellers to reach customers based on their geographical location, enhancing conversion rates and improving ROI. By tailoring ads to specific regions, sellers can effectively engage local audiences and drive more sales.
Customer Acquisition Cost (CAC) is essential for Amazon sellers, reflecting the total expenses to gain a new customer. It encompasses marketing, advertising, and promotional costs, guiding sellers in optimizing PPC campaigns and ensuring profitability.
Amazon Keyword Bidding is essential for sellers using PPC advertising. By strategically bidding on relevant keywords, sellers enhance product visibility in search results, driving traffic and increasing sales. Ongoing optimization based on performance metrics is key to maximizing ROI.
An Amazon Unauthorized Seller Complaint allows brand owners to report unauthorized sales of their products. This process is vital for protecting brand integrity, ensuring compliance, and maintaining customer trust while safeguarding profit margins.
Amazon Voice Shopping allows customers to make purchases using voice commands via devices like Amazon Echo. For sellers, optimizing listings with natural language and long-tail keywords enhances visibility and boosts sales in this growing market.
Click-Through Rate (CTR) Benchmarks are essential for Amazon sellers to evaluate the effectiveness of their listings. Aiming for a CTR of 0.5% to 2% helps sellers optimize product titles, images, and descriptions, enhancing visibility and driving sales.
The Voice of the Brand is the distinct personality and tone that Amazon sellers use to connect with customers. A strong brand voice enhances engagement, builds loyalty, and differentiates products, ultimately driving sales and fostering positive shopping experiences.
Amazon FBA Storage Fees Optimization is essential for sellers aiming to reduce costs and increase profitability. By managing inventory effectively and utilizing tools like the FBA calculator, sellers can lower storage fees and enhance profit margins.
An Importer of Record (IOR) is essential for Amazon sellers in international trade, ensuring compliance with local laws, customs regulations, and managing customs clearance. By designating an IOR, sellers can focus on their business while minimizing import risks.
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