Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Listing Bounce Rate Analysis

    Listing Bounce Rate Analysis is essential for Amazon sellers to evaluate how effectively their product listings engage visitors. By identifying high bounce rates, sellers can optimize keywords, improve images, and refine descriptions to enhance conversions and boost sales.

  • Media File Upload Limits

    Media File Upload Limits on Amazon define the size and type of media files sellers can use for product listings. Adhering to these limits ensures high-quality images and videos, enhancing visibility and improving the overall customer shopping experience.

  • Parent-Child Relationship ASINs

    Parent-Child Relationship ASINs on Amazon connect related products, allowing sellers to group variations like sizes and colors under one main listing. This structure enhances customer experience, improves visibility, and boosts sales, making it essential for effective listing management.

  • Global Inventory View

    Global Inventory View in Amazon Seller Central enables sellers to efficiently manage inventory across multiple marketplaces. This feature enhances stock visibility, reduces stockouts, and improves customer satisfaction, driving growth and profitability for international sellers.

  • Checkout Conversion Rate

    Checkout Conversion Rate is the percentage of customers who finalize their purchases on Amazon after adding items to their cart. This metric is essential for sellers, as it directly affects sales performance and profitability. Improving this rate involves optimizing listings, pricing, and the overall customer experience.

  • FBA Carrier Options

    FBA Carrier Options provide Amazon sellers with essential shipping choices to optimize logistics. By utilizing Amazon partnered carriers or third-party carriers, sellers can reduce costs, ensure timely deliveries, and enhance customer satisfaction, driving overall success.

  • Amazon Fixed Price Buy Box

    The Amazon Fixed Price Buy Box is vital for sellers, as it highlights one seller’s offer, boosting visibility and sales. To win the Buy Box, sellers must maintain competitive pricing, high seller ratings, and reliable shipping options.

  • Google Shopping Integration

    Google Shopping Integration connects Amazon listings to Google Shopping, enhancing product visibility and driving traffic. This integration allows sellers to reach a wider audience, increase sales, and optimize advertising strategies for better conversion rates.

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