Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
The EBC Usage Limit defines how many Enhanced Brand Content modules sellers can use on Amazon, typically up to five. This limit impacts how effectively sellers can showcase their products, influencing conversion rates and overall sales performance.
A Custom Label for Ad Tracking enables Amazon sellers to optimize advertising campaigns by assigning unique labels to each ad. This facilitates performance tracking, enhances ROI analysis, and supports data-driven decisions for improved sales outcomes.
Amazon Order Tracking is essential for sellers, providing real-time shipment updates that enhance the customer experience. By generating tracking numbers, sellers can build trust, improve customer satisfaction, and reduce delivery inquiries, allowing them to focus on business growth.
A Compliance Checklist Tool is crucial for Amazon sellers to ensure adherence to regulatory standards and platform policies. By systematically verifying compliance, sellers can enhance product credibility, avoid penalties, and proactively manage risks, leading to long-term success.
A Linked ASIN Violation occurs when a seller’s product is incorrectly linked to another ASIN, often due to misleading information. This can lead to penalties like listing removal. Adhering to Amazon’s listing policies is essential for maintaining account health and customer trust.
Dynamic Keyword Insertion (DKI) enhances Amazon ads by automatically incorporating relevant keywords, aligning closely with customer search terms. This boosts click-through rates (CTR) and return on ad spend (ROAS), driving more conversions and improving ad relevance.
Display Ads are essential for Amazon sellers, enabling product promotion across Amazon’s platforms and third-party sites. By using responsive display ads, sellers can enhance visibility on all devices, driving traffic and increasing sales effectively.
Promotion Scheduling on Amazon is essential for boosting product visibility and sales. By strategically timing discounts and deals, sellers can align promotions with key shopping events, maximizing their marketing impact and enhancing overall brand visibility.
Unit Session Percentage is a vital metric for Amazon sellers, reflecting how well product listings convert traffic into sales. By analyzing this percentage, sellers can optimize their listings, enhance marketing strategies, and improve overall sales performance.
The Amazon Global Selling Program allows sellers to reach international customers by creating regional selling accounts. This program streamlines product cross-listing and shipping, enabling efficient inventory management and increased sales opportunities worldwide.
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