Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Geo-Fencing for Ads

    Geo-Fencing for Ads enables Amazon sellers to target customers based on their geographic location. By creating virtual boundaries, sellers can deliver tailored ads to users’ mobile devices, enhancing local marketing efforts and driving customer engagement. This strategy increases conversions by connecting with consumers at the right time and place, optimizing ad spend and boosting sales.

  • Amazon Product Image Requirements

    Adhering to Amazon Product Image Requirements is vital for sellers to enhance listing visibility and customer engagement. High-quality images on a pure white background, sized at least 1000 pixels, improve the shopping experience and boost conversion rates.

  • Hazardous Communication Labeling

    Hazardous Communication Labeling is essential for Amazon sellers of hazardous materials. Adhering to the Globally Harmonized System (GHS) ensures clear communication of risks, safe handling, and emergency measures, fostering consumer trust and compliance.

  • Amazon Variation Listings

    Amazon Variation Listings enable sellers to group related products, enhancing customer experience by showcasing options like sizes, colors, and styles in one place. This boosts visibility, consolidates reviews, and drives sales by making comparisons easier for shoppers.

  • Ad Impressions

    Ad Impressions are crucial for Amazon sellers as they reflect how often ads are displayed to potential customers. Monitoring impressions helps optimize visibility and click-through rates, driving traffic and increasing sales for product listings.

  • Amazon Vendor Central Portal

    The Amazon Vendor Central Portal enables manufacturers and distributors to sell directly to Amazon, managing listings, pricing, and inventory. This invitation-only platform offers essential tools for order management, analytics, and promotions, enhancing sales strategies.

  • Amazon FBA Inventory Placement

    Amazon FBA Inventory Placement enables sellers to efficiently manage product distribution across Amazon’s fulfillment centers. By sending inventory to a single location, sellers can optimize shipping times and costs, enhancing customer satisfaction and boosting sales potential.

  • Amazon Renewed Policy

    The Amazon Renewed Policy enables sellers to list certified refurbished products, ensuring they meet quality standards. With a minimum 90-day warranty, sellers can attract budget-conscious customers seeking reliable alternatives to new items, boosting sales potential.

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