Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Inbound Shipment

    An inbound shipment is the process of sending products to an Amazon fulfillment center, essential for sellers using Fulfillment by Amazon (FBA). Proper management ensures optimal inventory levels and timely delivery, enhancing sales performance and customer satisfaction.

  • Amazon Sponsored Display Targeting

    Amazon Sponsored Display Targeting enables sellers to create targeted ads that enhance product visibility and drive sales. By reaching specific audiences based on shopping behaviors, sellers can effectively re-engage potential customers and boost conversion rates.

  • Amazon PPC Automated Rules

    Amazon PPC Automated Rules enable sellers to optimize their advertising campaigns by automating actions like bid adjustments and ad pauses based on performance metrics. This efficiency enhances visibility, maximizes sales potential, and improves ROI.

  • AGL Label Compliance

    AGL Label Compliance is vital for Amazon sellers of energy-related products, ensuring adherence to safety and performance standards. Compliant listings enhance visibility, build customer trust, and reduce returns, ultimately strengthening brand reputation in a competitive market.

  • Amazon Affiliate Link Cloaking

    Amazon Affiliate Link Cloaking helps sellers create shorter, branded links that enhance user trust and improve click-through rates. This technique prevents link hijacking and ensures credit for sales, making it a vital strategy for boosting affiliate revenue.

  • Best Offer Feature

    The Best Offer Feature on Amazon empowers sellers to negotiate prices with buyers, enhancing engagement and sales. This tool is ideal for unique items, allowing sellers to accept, decline, or counter offers, ultimately boosting profitability and market insights.

  • Brand Referral Bonus

    The Brand Referral Bonus rewards Amazon sellers for driving external traffic to their listings. By promoting products through social media and other channels, sellers can earn a bonus based on sales from referred traffic, enhancing visibility and profitability.

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