Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon PPC Campaign Metrics are vital for sellers aiming to optimize their advertising strategies. Key metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Advertising Cost of Sales (ACoS) provide actionable insights to enhance campaign performance and drive profitability.
Customer Service Response Time is vital for Amazon sellers, affecting their Account Health and Seller Rating. Responding within 24 hours boosts customer satisfaction, loyalty, and sales performance while minimizing negative feedback and returns.
FDA Approval is essential for Amazon sellers of food and cosmetics in the U.S. Compliance with FDA regulations ensures product safety, proper labeling, and facility registration, helping maintain customer trust and avoid penalties or account suspension.
A Customer Engagement Tool enhances interactions between Amazon sellers and customers, improving the shopping experience. By facilitating communication and personalizing marketing efforts, these tools boost customer satisfaction, retention, and sales.
A Deal Conflict Alert on Amazon notifies sellers of conflicts between their promotional offers and existing pricing strategies. Addressing these alerts is essential for compliance, preventing penalties, and ensuring a smooth customer experience while maximizing sales.
A MAP Policy (Minimum Advertised Price) is essential for Amazon sellers, setting a minimum price for product advertising. Adhering to this policy helps maintain brand integrity, prevents price wars, and avoids penalties, fostering sustainable business practices.
Cost of Sale (COS) is vital for Amazon sellers, encompassing all expenses related to generating sales, including Amazon fees and cost of goods sold (COGS). Managing COS effectively helps optimize profit margins and informs pricing strategies for sustained success.
Amazon Change of Address is the process of updating your shipping or business address in Seller Central. Keeping this information accurate is essential to avoid shipping delays, ensure compliance with Amazon policies, and maintain a positive customer experience.
Cost Per Acquisition (CPA) is a vital metric for Amazon sellers, reflecting the total cost to gain a new customer. By analyzing CPA, sellers can optimize marketing strategies, improve ROI, and make informed decisions to enhance profitability and competitiveness.
The Buy Box Predictor helps Amazon sellers assess their chances of winning the Buy Box by analyzing key factors like price competitiveness, shipping options, and seller performance metrics. This tool is essential for optimizing listings and boosting sales.
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