Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • External Traffic Ads

    External Traffic Ads are vital for Amazon sellers, driving customers from outside platforms directly to product listings. By utilizing targeted ads on social media and search engines, sellers can enhance visibility, boost rankings, and improve conversion rates.

  • Amazon FBA Storage Fee Thresholds

    Amazon FBA Storage Fee Thresholds are essential for sellers, determining how much inventory can be stored without incurring extra costs. By managing inventory within these limits, sellers can reduce fees, optimize turnover, and enhance profitability on the platform.

  • APASS Packaging Certification

    APASS Packaging Certification is vital for Amazon sellers to meet packaging standards, enhance product protection, and improve customer experience. This certification boosts product visibility, reduces return rates, and optimizes supply chain efficiency, driving sales growth.

  • Regional Fulfillment Centers

    Regional Fulfillment Centers are key to Amazon’s FBA program, enabling sellers to store products closer to customers. This reduces shipping times and costs, enhances customer satisfaction, and boosts sales through faster delivery options like Prime shipping.

  • Aged Inventory

    Managing Aged Inventory is essential for Amazon sellers to avoid increased storage fees and cash flow issues. Regularly analyzing stock levels and implementing effective pricing strategies can help mitigate risks and enhance profitability.

  • Deal Performance History

    Deal Performance History is essential for Amazon sellers, providing insights into the effectiveness of past promotions like Lightning Deals and Coupons. Analyzing this data helps optimize future strategies, enhance visibility, and drive higher sales.

  • Warehouse Storage Optimization

    Warehouse Storage Optimization is essential for Amazon sellers to improve efficiency and cut costs. By organizing inventory effectively and using inventory management software, sellers can enhance order fulfillment speed and customer satisfaction, driving sales growth.

  • Amazon BSR (Best Seller Rank)

    Amazon BSR (Best Seller Rank) is a vital metric for sellers, reflecting product popularity and sales velocity. A lower BSR enhances visibility, driving more sales. Sellers can improve their BSR through effective listing optimization, PPC advertising, and customer engagement.

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