Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Click-Thru Rate Optimization

    Click-Thru Rate Optimization is vital for Amazon sellers to boost the percentage of shoppers clicking on their listings. By enhancing product titles, images, and pricing strategies, sellers can improve visibility and drive more traffic, ultimately increasing sales.

  • Marketplace Fee Structure

    The Marketplace Fee Structure on Amazon is vital for sellers, impacting profitability through various charges like referral fees and fulfillment fees. Understanding these costs helps in setting competitive prices and maintaining healthy profit margins.

  • Brand Gating Requests

    Brand Gating Requests on Amazon allow brand owners to limit product sales to authorized sellers, protecting brand integrity and reducing counterfeit risks. Understanding this process is essential for sellers to ensure compliance and maintain access to gated products.

  • Image Requirement Failure

    Image Requirement Failure occurs when Amazon product listings do not meet the platform’s image standards, leading to potential listing suppression. Sellers must ensure high-quality, compliant images to maintain visibility and drive sales.

  • Third-Party Seller Integration

    Third-Party Seller Integration enables Amazon sellers to connect with external tools for streamlined operations. This enhances inventory management, automates tasks, and improves customer experience, ultimately driving sales growth and profitability on the platform.

  • Lightning Deal Eligibility

    Lightning Deal Eligibility on Amazon is essential for sellers aiming to boost sales and visibility. To qualify, products must be Prime-eligible, competitively priced, and have a solid sales history. Meeting these criteria enhances product rankings and attracts new customers.

  • FBA Customer Returns Report

    The FBA Customer Returns Report is essential for Amazon sellers using Fulfillment by Amazon. It provides critical data on return reasons and quantities, helping sellers identify product issues, enhance quality, and improve customer satisfaction for better sales performance.

  • Listing Reinstatement Template

    A Listing Reinstatement Template is essential for Amazon sellers facing listing suspensions. It helps articulate the reasons for removal and outlines a Plan of Action to resolve issues, increasing the chances of reinstatement and protecting revenue streams.

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