Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Bid Adjustment Tools on Amazon empower sellers to optimize their advertising by adjusting bids for specific keywords and placements. This targeted approach enhances visibility, improves return on investment (ROI), and drives more traffic and sales to listings.
A Certificate of Analysis (COA) is essential for Amazon sellers of consumables and cosmetics, confirming product safety and quality. It builds customer trust, enhances satisfaction, and ensures compliance with Amazon’s policies, reducing negative reviews and disputes.
Retargeting campaigns enable Amazon sellers to re-engage customers who showed interest in their products but didn’t purchase. By displaying targeted ads across various platforms, sellers can boost conversion rates and enhance brand visibility, ultimately driving more sales.
The FBM Order Defect Rate (ODR) is vital for Amazon sellers using the Fulfillment by Merchant model. It tracks negative feedback, including cancellations and returns. A high ODR can harm account health and visibility, making effective management essential for success.
A Manual Campaign Audit is essential for Amazon sellers to evaluate advertising performance. By analyzing metrics like CTR, conversion rates, and ROAS, sellers can make informed adjustments to optimize budgets, refine targeting, and enhance profitability.
Promotional Price Scheduling enables Amazon sellers to strategically set discounted prices during specific time frames, enhancing product visibility and driving sales. This approach creates urgency, improves search rankings, and allows for effective pricing strategy testing, leading to increased profitability.
An Amazon Listing Hijacker manipulates existing product listings to divert sales from legitimate sellers. This can damage brand reputation and customer trust. Sellers must use brand registry and monitor listings to protect their products effectively.
Quantity Limit Enforcement on Amazon restricts the number of units a seller can list or sell, ensuring fair access and preventing stock shortages. Compliance is essential for maintaining account health and optimizing sales strategies, impacting overall business success.
Category-Specific Fees are additional charges Amazon sellers face based on the product category. These fees can affect handling, storage, and compliance costs, impacting overall profitability. Understanding and managing these fees is essential for maintaining competitive pricing and healthy profit margins.
External Advertising Attribution is essential for Amazon sellers to track the effectiveness of ads outside the platform. By analyzing which channels drive traffic and sales, sellers can optimize marketing strategies, improve ROI, and enhance brand visibility.
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