Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Amazon PPC Campaign Reports provide sellers with critical insights into their advertising performance, including metrics like impressions, clicks, and sales. Analyzing these reports helps optimize campaigns for improved ROI and enhances overall visibility on the platform. Regular review is key to maintaining a competitive edge in Amazon selling.
A MAP Pricing Policy helps Amazon sellers set the lowest advertised price for their products, ensuring consistent pricing across retailers. This strategy protects brand value, enhances perceived quality, and improves profit margins by preventing price wars.
Amazon Fulfillment Centers are essential for sellers using Fulfillment by Amazon (FBA), as they handle storage, packing, and shipping. This service enhances customer experience, boosts sales velocity, and provides valuable insights, driving profitability and market reach.
Amazon Multi-Channel Fulfillment Rates are essential for sellers using Amazon’s logistics to fulfill orders from various platforms. These rates, based on product size, weight, and shipping destination, help optimize profitability and streamline inventory management.
The Amazon Unshipped Orders Report is essential for sellers to track orders that haven’t been shipped. By monitoring this report, sellers can address delays, manage inventory effectively, and enhance customer satisfaction, ultimately boosting sales performance.
Amazon Estimated Sales Velocity measures the projected sales rate of a product over time, helping sellers understand demand and optimize inventory. By analyzing this metric, sellers can make strategic decisions on restocking, pricing, and advertising to boost visibility and profitability.
Order ID Resolution is vital for Amazon sellers to effectively address order-related issues. By utilizing unique Order IDs, sellers can track, manage, and resolve discrepancies, ensuring customer satisfaction and compliance with Amazon’s performance standards.
Amazon Merchandising is essential for sellers aiming to enhance product visibility and drive sales. By optimizing listings with high-quality images, detailed descriptions, and relevant keywords, sellers can improve search rankings and attract more buyers.
Understanding Customer Return Reasons is essential for Amazon sellers as it directly affects sales performance and account health. By addressing issues like item discrepancies, defective products, and size concerns, sellers can optimize listings, enhance customer satisfaction, and reduce return rates.
Advertising Console Metrics are essential for Amazon sellers to optimize PPC campaigns. By analyzing key indicators like total ad sales, click-through rates (CTR), and cost-per-click (CPC), sellers can enhance ad efficiency and boost brand visibility.
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