Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Organic Rank Tracker

    An Organic Rank Tracker is essential for Amazon sellers to monitor their product’s organic search rankings. By analyzing specific keywords, sellers can optimize listings, enhance visibility, and drive higher conversion rates, ultimately boosting sales performance.

  • Amazon Transparency Program Codes

    Amazon Transparency Program Codes are unique identifiers that help brands prevent counterfeiting and protect their reputation. By ensuring only authentic products reach customers, these codes enhance trust and provide valuable insights into the supply chain, benefiting sellers significantly.

  • Amazon Long-Term Storage Fees

    Amazon Long-Term Storage Fees apply to sellers with inventory stored for over 365 days in fulfillment centers. These fees encourage effective inventory management, impacting profitability and overall business performance. Monitoring these costs is essential for success.

  • Amazon Pay-Per-Click (PPC) Advertising

    Amazon Pay-Per-Click (PPC) Advertising enables sellers to effectively promote their products through targeted ad campaigns. By paying only for clicks, sellers can enhance visibility, drive traffic, and improve sales, making it a cost-efficient marketing strategy.

  • Time on Page (Amazon Listings)

    Time on Page (Amazon Listings) measures how long potential buyers engage with a product listing. This metric is vital for Amazon sellers, as longer times indicate higher interest and can lead to increased conversion rates, enhancing overall sales performance.

  • Overage Quantity Rejection

    Overage Quantity Rejection occurs when Amazon sellers send more inventory than allowed, leading to potential rejections at fulfillment centers. This can increase costs and impact seller performance. Effective inventory management is essential to avoid these issues.

  • Amazon Label Requirements

    Amazon Label Requirements are crucial for sellers to ensure compliance with fulfillment standards. Each product must have a unique FNSKU label, clearly printed and affixed, to facilitate accurate inventory management and enhance customer satisfaction through timely delivery.

  • Product Variations

    Product Variations on Amazon allow sellers to showcase different versions of a product under one listing, such as size or color. This approach enhances customer choice, improves search visibility, consolidates reviews, and can significantly boost conversion rates.

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