Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈
Campaign Match Type Reports are vital for Amazon sellers to analyze keyword performance in advertising campaigns. By understanding which match types-broad, phrase, or exact-drive traffic and conversions, sellers can optimize their PPC strategies and improve overall campaign effectiveness.
A Digital Product Launch on Amazon is a strategic approach to introducing new products through digital channels. It involves market research, listing optimization, PPC advertising, and leveraging social media to maximize visibility and drive sales.
An Excessive Returns Notification alerts Amazon sellers when their return rate surpasses acceptable limits. This warning indicates potential issues with product quality or listings, impacting account health. Promptly addressing these concerns is vital for maintaining a successful business.
Amazon Performance Evaluation is a critical process that assesses seller metrics like Order Defect Rate, Cancellation Rate, and Late Shipment Rate. Regularly reviewing these KPIs helps sellers maintain compliance, improve customer satisfaction, and drive sales growth.
Sales Channel Allocation is essential for Amazon sellers, as it strategically distributes products across various channels like FBA and FBM. This process enhances visibility, optimizes inventory management, and improves profitability, ensuring customer demand is met efficiently.
Marketing Campaign Attribution is essential for Amazon sellers to identify which marketing efforts drive sales. By tracking customer interactions across channels like PPC ads and social media, sellers can optimize their strategies, enhance ROI, and boost brand loyalty.
Amazon Refund Management is essential for sellers to efficiently handle customer refund requests, ensuring compliance with Amazon’s policies. By analyzing return reasons and taking prompt action, sellers can enhance customer satisfaction, maintain a positive seller rating, and drive sales growth.
An Amazon Removal Order allows sellers to efficiently manage their inventory by removing unsold or damaged items from fulfillment centers. This process helps reduce storage fees, maintain compliance, and improve overall operational efficiency on the platform.
An Auto-Renewal Subscription on Amazon allows sellers to automatically charge customers and renew subscriptions at the end of each billing cycle. This model enhances customer retention, ensures steady cash flow, and simplifies revenue generation for sellers.
Amazon Negative Seller Feedback can harm a seller’s reputation and sales performance. It often stems from issues like poor product quality or delayed shipping. To mitigate its impact, sellers should prioritize excellent customer service and respond promptly to concerns.
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