Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • SKU Variations

    SKU Variations are essential for Amazon sellers, allowing them to offer different product versions based on attributes like size and color. Each variation has a unique SKU, enhancing inventory management and improving visibility in search results, ultimately boosting sales.

  • Feedback Score

    The Feedback Score on Amazon is vital for a seller’s reputation, reflecting customer satisfaction through reviews and ratings. A higher score boosts trust, enhances visibility in search results, and can lead to increased sales and eligibility for Amazon programs.

  • A+ Premium Content

    A+ Premium Content enhances Amazon product listings with high-quality images, comparison charts, and formatted text, improving the customer shopping experience. This feature boosts conversion rates and brand loyalty, while also enhancing SEO performance on the platform.

  • Amazon Financial Reports

    Amazon Financial Reports provide sellers with vital insights into their sales performance and profitability. By analyzing revenue, expenses, and advertising costs, sellers can make informed decisions to optimize inventory, pricing, and marketing strategies for sustained growth.

  • Sales Channel Analytics

    Sales Channel Analytics is essential for Amazon sellers, enabling them to track key metrics like sales volume and conversion rates. By analyzing this data, sellers can optimize product listings and refine marketing strategies to boost profitability and competitiveness.

  • Dayparting (Ad Scheduling)

    Dayparting (Ad Scheduling) enables Amazon sellers to optimize ad visibility by running campaigns during peak shopping hours. This strategy enhances conversion rates, reduces costs during off-peak times, and improves overall return on investment (ROI) through targeted scheduling.

  • Amazon PPC Campaign Reports

    Amazon PPC Campaign Reports provide sellers with critical insights into their advertising performance, including metrics like impressions, clicks, and sales. Analyzing these reports helps optimize campaigns for improved ROI and enhances overall visibility on the platform. Regular review is key to maintaining a competitive edge in Amazon selling.

  • MAP Pricing Policy

    A MAP Pricing Policy helps Amazon sellers set the lowest advertised price for their products, ensuring consistent pricing across retailers. This strategy protects brand value, enhances perceived quality, and improves profit margins by preventing price wars.

End of content

End of content