Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Negative Keyword Targeting

    Negative Keyword Targeting is vital for Amazon sellers to enhance their PPC campaigns. By excluding irrelevant keywords, sellers can minimize wasted ad spend, boost click-through rates (CTR), and improve overall campaign effectiveness, leading to increased sales and ROI.

  • Automated Pricing Software

    Automated Pricing Software empowers Amazon sellers to adjust prices dynamically based on market trends and competitor actions. This tool enhances visibility, maximizes profit margins, and improves sales performance through efficient, automated pricing strategies.

  • EBC (Enhanced Brand Content)

    Enhanced Brand Content (EBC) empowers Amazon sellers in the Brand Registry to create visually engaging product descriptions. By using custom images and formatted text, sellers can enhance customer experience, boost conversion rates, and differentiate their products effectively.

  • Cross-Border Trade

    Cross-Border Trade enables Amazon sellers to reach international markets, enhancing sales potential. By utilizing Fulfillment by Amazon (FBA) and optimizing listings for local regulations, sellers can effectively attract and convert global customers.

  • Product Authenticity Guarantee

    The Product Authenticity Guarantee on Amazon ensures that customers receive genuine products, enhancing buyer confidence and protecting brand integrity. Sellers must provide proof of authenticity, reducing counterfeit risks and driving sales by assuring product legitimacy.

  • Catalog Suppression

    Catalog Suppression on Amazon occurs when listings are hidden due to policy violations, incomplete information, or low quality. This impacts sales and visibility. Sellers must ensure compliance and address flagged issues to maintain account health and optimize product visibility.

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