Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Amazon ASIN Creation

    Amazon ASIN Creation is essential for sellers, generating a unique Amazon Standard Identification Number for each product. This process aids in inventory management, enhances search optimization, and improves product visibility, directly impacting sales performance.

  • Transparency Program Enrollment

    Transparency Program Enrollment enhances product authenticity for Amazon sellers by providing unique codes for each unit. This initiative builds consumer trust, improves shopping experiences, and boosts visibility in search results, safeguarding brand reputation.

  • Amazon FBA Prep Center

    An Amazon FBA Prep Center streamlines the preparation of products for the Fulfillment by Amazon (FBA) program by managing tasks like labeling, packaging, and quality inspection. This service enhances compliance, improves inventory management, and allows sellers to focus on marketing and product development, ultimately boosting their success on Amazon.

  • Auto Replenishment

    Auto Replenishment on Amazon is a vital inventory management strategy that automates product reordering when stock levels fall below a set threshold. This ensures popular items remain available, enhances operational efficiency, and boosts sales performance.

  • Amazon PPC Keyword Match Types

    Amazon PPC Keyword Match Types are vital for sellers aiming to optimize their advertising campaigns. With Broad Match, ads reach a wider audience; Phrase Match targets specific keyword phrases; and Exact Match ensures high relevance, boosting conversion rates and maximizing ROI.

  • Amazon FBA Box Weight Limits

    Amazon FBA Box Weight Limits set maximum weights for packages sent to Fulfillment Centers, with standard items capped at 50 pounds and heavy items at 150 pounds. Adhering to these limits is vital for avoiding fees and ensuring efficient shipping.

  • Headline Search Ads Legacy

    Headline Search Ads Legacy enables Amazon sellers to enhance brand visibility by displaying visually impactful ads at the top of search results. This format helps drive traffic to product listings, showcasing multiple products and increasing conversion rates.

  • Customer Retention Rate

    Customer Retention Rate is vital for Amazon sellers, reflecting the percentage of repeat customers over time. A high retention rate signifies customer satisfaction, leading to increased sales and profitability. By optimizing listings and enhancing customer engagement, sellers can build loyalty and drive sustainable growth.

  • Amazon Variant Relationship Management

    Amazon Variant Relationship Management is essential for sellers to efficiently organize product variations like size and color. By grouping related options under a single parent listing, sellers enhance visibility, improve customer experience, and boost sales performance.

  • FBA Capacity Planning

    FBA Capacity Planning is essential for Amazon sellers using the Fulfillment by Amazon (FBA) service. It involves managing inventory levels to meet demand while minimizing costs, ensuring optimal stock availability for Prime shipping and enhancing sales performance.

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