Seller Glossary

Explore our Seller Glossary, your go-to resource for essential terms and concepts in selling. Enhance your knowledge and boost your sales skills today! 📈

  • Product Reviews Velocity

    Product Reviews Velocity measures how quickly a product gathers reviews on Amazon, impacting its visibility and ranking. A higher velocity boosts conversion rates, as recent reviews enhance buyer trust. Sellers should encourage feedback to maintain this momentum.

  • Amazon Promotion Management

    Amazon Promotion Management is essential for sellers to enhance product visibility and drive sales. By utilizing tools like Lightning Deals, Coupons, and Promotions, sellers can attract buyers and optimize strategies for maximum ROI. Effective management leads to sustainable growth on the platform.

  • Brand Dashboard

    The Brand Dashboard on Amazon empowers sellers to manage their brand effectively by providing key performance metrics such as sales data and customer feedback. This tool aids in optimizing listings, enhancing customer engagement, and ensuring brand protection.

  • Amazon Campaign Management

    Amazon Campaign Management is essential for sellers aiming to enhance product visibility and drive sales. By utilizing tools like Sponsored Products and conducting thorough keyword research, sellers can effectively target audiences and optimize ad performance for maximum ROI.

  • Global Inventory Sync

    Global Inventory Sync allows Amazon sellers to efficiently manage and synchronize inventory across multiple marketplaces. This real-time update feature minimizes overselling risks, enhances product availability, and optimizes sales strategies, driving profitability.

  • FBA Small & Light Sunset

    The FBA Small & Light Sunset marks the end of Amazon’s Small and Light program, affecting sellers of lightweight items. As fulfillment fees increase, sellers must adapt by reevaluating pricing, exploring alternative fulfillment options, and adjusting inventory strategies to maintain profitability.

  • Listing Content Quality Score

    Listing Content Quality Score is essential for Amazon sellers, reflecting the effectiveness of product listings. A higher score improves visibility, enhances customer experience, and drives sales by ensuring clarity, rich descriptions, quality images, and relevant keywords.

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